Get Noticed

Website Engagement Techniques: The Caricature Effect

Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.

The Caricature Effect

The Caricature Effect simply stated says that what we notice is variation from the norm. Caricature artists exaggerate reality because that is how we visually distinguish one person from another. Human beings are preprogrammed to look for patterns and variations in those patterns, it’s how we recognize who people are, and it is a basic survival mechanism that helps us recognize danger and distinguish friend from foe.

By distorting an individual’s prominent facial features the caricature artist mimics the human brain’s...

The most up-to-date and relevant information can generally be found the quickest on social networks. The problem is this content is difficult to relay onto an actual website. With SocialDitto, you can embed tweets directly on your site, allowing for it to be crawled and noticed. 

The lifeblood of your site in search engines is highly determined by who's linking to you, and how many inbound links you have. This Free Backlink Checker will help you track how many links you have, and who's linking to you. 

Some Funny SEO Comics.

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Marketing requires you to take the long-view; it's an approach that requires a company to stake out a position and build a personality that customers can rely on to be consistent and ethical both in offering and in execution. Marketing is about building a legend, an iconic brand that explains who you are, what you do, and why anyone should care. Marketing is about psychological persuasion in order to improve your audience's businesses or personal lives. Marketing is about transformation, it communicates a brand story that acts as a metaphor that defines your identity, which in turn helps customers define and express themselves.

Whether it’s a company business card, a letterhead, a poster, an ad in the paper, a web site, or any host of business presentation materials, you always need superb graphic design to stand out in this highly competitive world. As the old saying goes, “You never get a second chance to make a first impression.”