Get Noticed

Aug 6

Written by:
2011-08-06T20:45:28 

Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today’s email marketers must navigate their way through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.

Permission is not optional

When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth” methods to collect email addresses such as pre-checked boxes on site registration forms. Use a proper, two-stage opt-in process that requires confirmation before the address goes into your database. Ask subscribers who have been on your list for more than 12 months if they want to continue receiving your email and retain all the permission data on each subscriber.